Many have been both curious and critical about the "Black & White Selfie" challenge wondering if it's "doing anything".

In the last ten years, there has been more consumer appetite for brands to react to social injustice and acknowledge causes.

Businesses need not to stop their marketing initiatives, but instead pivot their existing strategies. Here are five ways how.

In conversations with other marketers, we agree that along with the immediate crisis at hand, there are larger implications life has changed