Reb Carlson / Founder, Lead ConsultantJul 29, 20204 min readBreaking Down the #ChallengeAccepted Campaign: From A 'Viral' Standpoint, Was It Successful? Many have been both curious and critical about the "Black & White Selfie" challenge wondering if it's "doing anything".
Reb Carlson / Founder, Lead ConsultantJun 2, 20206 min read5 Ways Business Owners Should React In Times Of Social ChangeIn the last ten years, there has been more consumer appetite for brands to react to social injustice and acknowledge causes.
Reb Carlson / Founder, Lead ConsultantApr 16, 20205 min readHow to Pivot Your Marketing Strategy in 2020, The Year of Social IsolationBusinesses need not to stop their marketing initiatives, but instead pivot their existing strategies. Here are five ways how.
Reb Carlson / Founder, Lead ConsultantMar 30, 20203 min read8 Predicted Shifts in Consumer Digital Behavior Due to Social IsolationIn conversations with other marketers, we agree that along with the immediate crisis at hand, there are larger implications life has changed
Reb Carlson / Founder, Lead ConsultantFeb 29, 20203 min readAstrology: Feeling Grounded with Celestial Belief SystemsOver the last few years, interest in alternative belief systems like astrology have been on the rise due to multiple factors.