Marketing consulting, business development, and content production based on cultural trends, social movements, data-led insights, and common sense strategy.

 
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A NEW KIND OF MARKETING NEWSLETTER.

INSPIRED BY CULTURE, NOT CORPORATIONS.

The Mad Focused Newsletter is curated with love by founder Reb Carlson, a Brooklyn-based marketing consultant helping working creatives and their businesses thrive. 

"While NYC was under lockdown during the height of the coronavirus pandemic, I started a weekly newsletter to curate the trends I thought were most relevant for working creatives and business owners today.


Less flashy ad campaigns by global corporations, more inspiration from art, culture, and entertainment. I try to share what I think is most relevant today, and try to predict what the future may look like, especially after COVID-19."

By signing up at the bottom of the page, you will receive a free weekly digest of:

  • Marketing & Consumer Trends

  • Social & Digital Platform Updates

  • Innovation in Content Marketing

  • Updates & Offerings from Reb Carlson and the Mad Focused team. 

  • Other topics related to creative expression and culture. 

 
 

1:1 CONSULTING

Whether on a one-time basis or weekly check-in, receive personal recommendations tailored to your business based on custom research, insights, and industry expertise.

1. Before your first session, you'll fill out a strategic brief about yourself and your business. 
2. Research and recommendations will be developed before the call in order to make the most of each session. 
3. At each session's conclusion, you'll receive a customized plan within the hour of next steps and action items.

CONTENT STRATEGY BRAINSTORM

A fun, interactive session to get ideas flowing. 

Have an upcoming online campaign that needs content, or are you just starting out developing your content plan? In this session, you'll receive initial recommendations to optimize your content based on a light audit, exercises to unlock ideas, and actionable recommendations to alleviate any current pain points in content development.

PERSONAL VS. BUSINESS BRANDING EXERCISE

A rapid-fire session to nail your brand.

Your personal brand and your business brand aren't necessarily the same. It can be challenging to distinguish between the two and both are important: one establishes you as the founder, and the other makes your business stand out. This Q&A style working session will set you on the right track.

COMPETITIVE LANDSCAPE ANALYSIS

An in-depth and insightful custom report.

Launching a new brand, expanding your product, or wondering how you're going to drive sales? In this session you'll get to kick back, relax, and enjoy the show as a customized presentation is presented to you highlighting the current market landscape for your vertical, what other brands are doing, and how you can differentiate.

  • One-time sessions are $495 each. 

  • For multiple sessions, please contact us for a customized rate. 

  • For more in-depth projects, review our Services below.

 

COMING SOON

Check out what we have coming up.
Feel free to subscribe at the bottom of the page for more information or contact us directly with any questions.

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MARKETING STRATEGY 101 COURSE

Are you a small business owner, creative, entrepreneur, or just someone who wants to "get" marketing? In a few weeks we'll be launching a Marketing Strategy 101 Course that explains the meaning behind the jargon, provides a practical approach to strategy, and will help you begin your own marketing plan. Subscribe below to find out more info, hear about the launch date first, and receive an exclusive discount.

PREMIUM SERVICES

Available on both a project basis and retainer:

  • Content Strategy & Development

  • Digital & Social Architecture Optimization

  • Audience Engagement Strategy

These deliverables will be developed by industry experts, with TLC. At full launch they will be available at a premium rate, starting at minimum $2,500/project and $1,500/monthly retainer.

Want to be first in line? 

Contact us for a discounted first-mover rate for a limited time. 

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CONTACT

 

SUBSCRIBE

Sign up below for our weekly email newsletter, updates about new offerings and services, and exclusive offers.

 
 

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June 4th, 2020: How Brands Should React to Social Change

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